The Magic Kingdom of Data:

The Walt Disney Co. recently announced its intention to “evolve” the experience of its theme park guests with the ultimate goal of giving everyone an RFID-enabled bracelet to transform their every move through the company’s parks and hotels into a steady stream of information for the company’s databases.

…Tracking the flow through the parks will come next. Right now, the park prints out pieces of paper called “FastPasses” to let people get reservations to ride. The wristbands and golden orbs will replace these slips of paper and most of everything else. Every reservation, every purchase, every ride on Dumbo, and maybe every step is waiting to be noticed, recorded, and stored away in a vast database. If you add up the movements and actions, it’s easy to imagine leaving a trail of hundreds of thousands of bytes of data after just one day in the park. That’s a rack of terabyte drives just to record this.

Theory question:  Suppose Disney develops a more efficient rationing system than the current one with queues and then adjusts the price to enter the park optimally.  In the end will your waiting time go up or down?

Eartip:  Drew Conway

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