An excellent survey from the White House. Useful for teaching. For example:

Even if sellers do not wish to randomize prices across potential buyers at a point in time, it is often possible to collect similar data by raising and lowering prices for all customers over very brief time intervals. For example, if customers who arrive at a website at 10 am face a lower price than those who arrive at 10:15 am, and buy correspondingly more of a given product, the seller has discovered valuable information about the demand curve without technically offering different prices to its customers. To provide an example indicating that this phenomenon happens, the following chart shows two years of prices for a particular children’s toy on While these frequent price changes are not necessarily experiments, they will certainly provide information about consumer demand for this item.