I liked this account very much:

there are two ways of changing the rate of mismatches. The best way is to alter your sensitivity to the thing you are trying to detect. This would mean setting your phone to a stronger vibration, or maybe placing your phone next to a more sensitive part of your body. (Don’t do both or people will look at you funny.) The second option is to shift your bias so that you are more or less likely to conclude “it’s ringing”, regardless of whether it really is.

Of course, there’s a trade-off to be made. If you don’t mind making more false alarms, you can avoid making so many misses. In other words, you can make sure that you always notice when your phone is ringing, but only at the cost of experiencing more phantom vibrations.

These two features of a perceiving system – sensitivity and bias – are always present and independent of each other. The more sensitive a system is the better, because it is more able to discriminate between true states of the world. But bias doesn’t have an obvious optimum. The appropriate level of bias depends on the relative costs and benefits of different matches and mismatches.

What does that mean in terms of your phone? We can assume that people like to notice when their phone is ringing, and that most people hate missing a call. This means their perceptual systems have adjusted their bias to a level that makes misses unlikely. The unavoidable cost is a raised likelihood of false alarms – of phantom phone vibrations. Sure enough, the same study that reported phantom phone vibrations among nearly 80% of the population also found that these types of mismatches were particularly common among people who scored highest on a novelty-seeking personality test. These people place the highest cost on missing an exciting call.

From Mind Hacks.