The human eye color blue reflects a simple, predictable, and reliable genetic mechanism of inheritance. Blue-eyed individuals represent a unique condition, as in their case there is always direct concordance between the genotype and phenotype. On the other hand, heterozygous brown-eyed individuals carry an allele that is not concor- dant with the observed eye color. Hence, eye color can provide a highly visible and salient cue to the child’s heredity. If men choose women with characteristics that promote the assurance of paternity, then blue-eyed men should prefer and feel more attracted towards women with blue eyes.
This calls for an experiment.
The eye color in the photographs of each model was manipulated so that a same face would be shown with either the natural eye color (e.g., blue) or with the other color (e.g., brown). Both blue-eyed and brown-eyed female participants showed no difference in their attractiveness ratings for male models of either eye color. Similarly, brown-eyed men showed no preference for either blue-eyed or brown-eyed female models. However, blue-eyed men rated as more attractive the blue-eyed women than the brown-eyed ones. We interpret the latter preference in terms of specific mate selective choice of blue-eyed men, reflecting strategies for reducing paternity uncertainty.