Its called Fehr Advice!
Traditional economic research assumes that managers, employees, customers, and suppliers usually make rational decisions and thus do not make systematic decision errors. Behavioral economics, however, has found numerous proofs that people make systematic decision errors that limit their own welfare and also diminish efficiency, perceived fairness, and the profitability of firms.
It was for this reason that FehrAdvice & Partners AG developed the consulting approach BEA™ that is based on empirical insights about the human tendency to make erroneous decisions. This approach systematically includes this knowledge in consulting activities. Our consultants have a “trained eye” in the area of behavioral economics, and the innovative methods of empirical research we use allow us to identify potential areas of improvement in enterprises, markets, and organizations that were previously ignored.