Or is it chronostasis?
Real luxury is now the ability to stop time. This week Luc Perramond, chief executive of Hermes’s watch division, presented the “temps suspendu” (suspended time) model, starting at 18,000 Swiss francs, which stops time at the press of a button and brings it back again.
For 240,000 Swiss francs you can pick up an Hublot watch whose time can be slowed or sped up and another which is all black, making it difficult to tell the time at all.
That luxury can set you back upwards of 15,000 Swiss francs.
“The value of a watch is not to give you time,” Hublot Chief Executive Jean-Claude Biver told Reuters.
“Any five dollar watch can do that. What we are offering is the ability for example to stop time or make it disappear… Time is a prison and people want to get out of it sometimes.”
In case you might still want to know whether it is day or night you can always wear this one on your other wrist.