Here is the advice from Annie Duke, professional poker player and the 2006 Champion of the World Series of Rock, Scissors, Paper:

The other little small piece of advice that I would give you is that people tend to throw rock on their first throw. Throwing paper is usually not a good strategy because they might throw scissors. You should throw rock as well.

The key is, and this is the best piece of advice that I can give you, if you do think that you recognize the pattern from your opponent, it’s good to try to throw a tie as opposed to a win. A tie will very often get you a tie or a win, whereas a win will get you a win or a loss. For example, if you think that someone might throw a rock, it’s good to throw rock back at them. You should be going for ties.

If at first it sounds dumb, think again.  The idea is some combination of pattern learning and level-k thinking:  If she thinks that I think that I have figured out her pattern and it dictates that she will play Rock next, then she expects me to play Paper and so in fact she will play Scissors. That means I should play Rock because either I have correctly guessed her pattern and she will indeed play Rock and I will tie, or she has guessed that I have guessed her pattern and she will play Scissors and I will win.

She is essentially saying that players are good at recognizing patterns and that most players are at most level 2

Research note:  why are we wasting time analyzing penalty kicks?  Can we get data on competitive RoShamBo? While we wait for that here is an exercise for the reader:  find the minimax strategy in this game: