Emotions are Nature’s incentive schemes getting us to do what’s in our evolutionary interest. But unlike the textbook principal-agent relationship, there is no intrinsic conflict of interest. The principal gets to design the agent, essentially dictating the terms of the contract. However, in practice the contract is incomplete. Instead of being programmed with an exhaustive set of instructions for every contingency we are designed to respond to emotions.
This second-best solution has its costs. For example, fear can kill you. In fact, your enemies can scare you to death.

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February 10, 2010 at 4:23 am
KE
Not only fear, but boredom can kill you as well, which likely explains the corpses in the back of many econ lecture halls…
http://in.news.yahoo.com/139/20100208/981/tsc-boredom-can-kill-you.html
February 10, 2010 at 11:51 am
crisismaven
I suspect regular textbook economics is so boring it drives real entrepreneurs away in time which is whythey make money (only then to loose it to taxes 🙂 )