“You’re a cad if you break up around Christmas. And then there’s New Year’s — and you can’t dump somebody right around New Year’s. After that, if you don’t jump on it, is Valentine’s Day,” Savage says. “God forbid if their birthday should fall somewhere between November and February — then you’re really stuck.

“Thanksgiving is really when you have to pull the trigger if you’re not willing to tough it out through February.”

That’s from a story I heard on NPR about turkey dropping:  the spike in break-ups at Thanksgiving followed by a steady period (for the surviving pairs) through the Winter months.  If there is a social stigma against cutting it off between Thanksgiving and Valentine’s Day, then there may be value in that.  Often social rules emerge arbitrarily but persist only if they serve a purpose, even if that purpose is unrelated to the spirit of the social norm.  The post-turkey taboo plays the role of a temporary commitment that can strengthen those relationships that are still worth maintaining.

The value of a relationship fluctuates over time.  Not just the total value of the partnership relative to autarky but also the value to the individual of remaining committed.  The strength of a relationship is precisely measured by the maximum temptation each partner is willing to forego to keep it alive.  The moment a jucier temptation appears, the relationship is doomed.

Unless there is commitment.  Commitment is a way of pooling incentive constraints.  A relationship becomes stronger if each partner can somehow commit in advance to resist all temptations that will arise over the length of the commitment.  This transforms your obligation.  Now the strength of the relationship is equal to the expected temptation rather than the most severe temptation actually realized.  A social stigma against ending the relationship over certain intervals of time aids such a commitment.

Its good that commitments are temporary, but you want their beginning and end dates to be arbitrary, or at least independent of the arrival process of temptations.  The total value of the relationship also fluctuates and you want the freedom to end the relationship when it begins to lag the value of being single.  This is especially true in the early stages when there is still a lot to learn about the match.  Over time when the value of the relationship has clarified, the length of commitment intervals should increase.

Commitments can also solve an unraveling problem.  If you know that your partner will succumb to a juciy temptation and you know that its just a matter of time before a juicy temptation arrives, you become willing to give over to a just-a-little-juicy temptation.  Knowing this, she is poised to give it up for just about anything.  The commitment short-circuits this at the first step.