Pronounced ‘Ely’ (unless Marciano corrects me.)   They are expanding their ‘Artisti del Gusto‘ program in the US in which

Illy supplies shops with Italian espresso machines, coffee cups, artwork, drink recipes and intensive training, after which the cafe becomes a certified Illy purveyor. In return, the shop must agree to serve only Illy coffee for at least three years.

This can’t be bad, but I would guess that Illy coffee is too light for American tastes.  I have tried the Illy in vacuum sealed cans and it is never fresh enough to be worth buying.  Will the coffee sold in the Artisti del Gusto shops be shipped from Trieste?