Pronounced ‘Ely’ (unless Marciano corrects me.) They are expanding their ‘Artisti del Gusto‘ program in the US in which
Illy supplies shops with Italian espresso machines, coffee cups, artwork, drink recipes and intensive training, after which the cafe becomes a certified Illy purveyor. In return, the shop must agree to serve only Illy coffee for at least three years.
This can’t be bad, but I would guess that Illy coffee is too light for American tastes. I have tried the Illy in vacuum sealed cans and it is never fresh enough to be worth buying. Will the coffee sold in the Artisti del Gusto shops be shipped from Trieste?
Cheap Talk 
6 comments
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November 6, 2009 at 10:37 am
Italian Visitor
It’s pronounced “illi’.
November 7, 2009 at 3:41 pm
Marciano
Well, “ely” is a good approximation. I’d say “elly” (i.e. the “l” should be longer), but I’m nitpicking. M
November 8, 2009 at 9:41 am
Tomek
You should try Illy next time you are in Italy. Some coffee shops serve it, for example the one just next to Collegio Carlo Alberto (Marciano must know it). Much better than from the can!
November 9, 2009 at 11:54 pm
Italian Visitor
Here is where you can taste it if you are in DC:
http://maps.google.com/maps?q=illy%20coffee%20shop%20dc&rls=com.microsoft:en-US:IE-SearchBox&oe=UTF-8&sourceid=ie7&rlz=1I7GFRC_en&um=1&ie=UTF-8&sa=N&hl=en&tab=wl
January 6, 2010 at 9:41 am
Dessius
My aunt and uncle have been in Italy for the last year for his work and they really like Illy Coffee. For me I want something a little stronger.
March 5, 2010 at 2:16 am
John Carter
I must agree about the staleness of the tin version although I have certainly tasted a lot worse coffee than Illy over the years.