I see
this:
This proves it is over a urinal:

I wonder if this is the wave of the future. You can Tivo through the commercials on TV. You’re pretty trapped when you’re peeing whether you are a man or a woman. Someone is going to come up with paid ads to put in these places, you mark my words.
Anyway, at Kellogg, this form of advertising is mainly used for lectures and parties. As urinals provide such a convenient location I was wondering if and how my talk was being advertised in the women’s restrooms. Having left my dress and wig at home, I recruited a surprised female helper. She guarded the door while I went into one restroom. As I suspected, my talk as not advertised near the wash basins. My helper told me to look in the stall. She was right – there was a p0ster but it was this one:

I was advertised in another restroom though. I chickened out and my female helper (she wants to be anonymous but her name begins with P), went in and saw some posters.
With this sample of advertising, I believed that norming for Kellogg student intake, there would be more men than women at my talk. Also, P said she thought there were fewer women’s restrooms than men’s. P said I should take a photo at the talk too, too verify my hypothesis. I was too nervous and I forgot. My memory is that my simple theory was right.

8 comments
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April 23, 2009 at 5:29 am
Russell
This kind of advertisement already exists in China, I’ve seen ad displays in bathrooms here a few times now.
April 23, 2009 at 10:17 am
sandeep
China embodies pure capitalism even more than the US!
April 23, 2009 at 7:30 am
withoutthesleep
In NYC there are certain clubs that have LCD screens over the urinals that display various liquor ads as well as upcoming events and bar specials.
April 23, 2009 at 9:39 am
Terence
They’ve been in Singapore since 2000 if I remember correctly: ads all framed up to entertain the urinal’s patron. I won’t be surprised if these have been replaced by LCD screens that change ads every few minutes.
April 23, 2009 at 10:24 am
Anshu
In Canada, these types of ads are commonplace. Metal frames with plexiglass covers are used to house a variety of “over-the-urinal” and “back-of-the-stall-door” advertisements in bathrooms in restaurants and bars. I’ve been seeing them for many years, I’m surprised they aren’t common in the US.
April 23, 2009 at 12:44 pm
T
I have seen these ads, but only in paper type. In dorm rooms, bathroom stalls are billboards for all kinds of events, from serious talks to wild parties. LCD ads would be quite fancy but costly to maintain. Many public bathrooms aren’t very clean. But if they can afford it, maybe we’ll have music/magazines on demand some day!
April 23, 2009 at 2:14 pm
Hates Ads
These ads have been around for at least 5 or so years in various bars in Pennsylvania. As if advertising hasn’t already taken up enough of our visual space.
April 24, 2009 at 1:18 pm
hbi
They’ve been doing these for years … I think my favorite one is for a service in London where you call up a guy who arrives on a scooter then drives you home in your own car with his scooter folded up in your boot. I imagine they do pretty well in London.