The most painful decision in the publication game is the rejection that could easily have gone the other way.  These are more heartbreaking that the clear rejections where you know you had no hope of getting in.  Part of the pain comes from the fact that you now have to submit to a totally different journal and start all over again with new referees.

Well, now there is an idea whose time has finally come – the simultaneous submission to multiple journals.  I must point out that this basic idea is at the heart of the BE Press Journal in Theoretical Economics, of which I am a Co-Editor.  I can do this in all modesty as the idea came not from me but from Aaron Edlin and his fellow journal creators.  Something like this has been adopted by the American Economic Review (AER), which now has five field journals (Econometrica will soon have two, including one currently Co-Edited by Jeff).

The procedure adopted by the AER is that if you submit to one of their field journals you can transfer your referee reports to the field journal.  More importantly, you can ask to have your original referees’ cover letters to the original Editor also transferred.  The cover letters presumably have an honest opinion of the paper that is very useful to the new Editor.

If this all works out, you avoid the problem of having to start over again.  Plus, you save on total refereeing time as new sets of referees do not have to comment on the paper.  (This is the other time-consuming part of academic life!)

But there is a missing market still.  Referees may say: This paper is not appropriate for AER but may be appropriate for Econometrica.  And they may be right.  But you cannot transfer AER reports to Econometrica or vice-versa.  This sort of transfer would also be huge in terms of increasing referee and author welfare.  Jeff should work on it.