Here is an email I got from the Romney campaign:

You’ve stepped up


This week, supporters from all over the country heeded our call to raise $7 million in 7 days to bring our message into new states. Because of you we have reached our goal in just 5 days and are now on air, sharing our plan to create 12 million new jobs.

Thank you for believing it’s time for real change, and that America can do better than the last four years.

Now, with 3 days left we are asking you to dig a little deeper to support our effort to raise $2 million by tonight.

Here is one from the Obama campaign:


Sandeep —

This is in your hands now.

Chip in $141, and let’s go win.

Turns out the Hey worked better in randomized trials and so they went with it.