OKCupid is a dating site that has attracted attention by analyzing data from its users and publicizing interesting analyses on its blog. For example, a lot of traffic to their site came from this article on the profile photos that generated the most responses.
Mr. Yagan and three other Harvard mathematicians founded OkCupid in 2004. In its fight against much bigger competitors like Match.com, PlentyOfFish and eHarmony, it has tried a number of marketing techniques, often with little success. But the blog, which OkCupid started in October, has helped get the company’s name out on other blogs and social networks. A post last month that set out to debunk conventional wisdom about profile pictures brought more than 750,000 visitors to the site and garnered 10,000 new member sign-ups, according to the company.
But wouldn’t I worry that (my ideal mate would worry that her ideal mate would worry that…) the clientele this will appeal too is a tad too geek-heavy? (via Jacob Grier)
Cheap Talk 
4 comments
Comments feed for this article
February 17, 2010 at 11:11 pm
Mark
Who says geek-heavy is a bad thing, apart from concerns of gender imbalance? There’s room for specialization in this market.
February 18, 2010 at 10:55 am
Alicia
Well I actually thought that the blog entry was very interesting. I hope it does convince a few more guys to consider women their own age. As a 33 year old single woman it is slightly depressing that all the men seem to want to date someone 23 and the guys that pursue me are my fathers age. Stats proving something that women have known for years.
February 18, 2010 at 9:59 pm
Robert Wiblin
It got me to sign up!
February 20, 2010 at 4:44 am
Drunelard
@Alicia:
That will happen _right_ after women start considering men who earn less than themselves.
In other words, take your options now, because the your market is not getting any better.