Typically I would guess Wall Street, consulting or a start-up in Silicon Valley. That’s kind of how Ayr Nuir started off too. Now, he has a new start-up, one that will likely improve my life for the better every day I am at MIT – the Clover food truck. I had the chickpea fritter and the fries. They were excellent. My companion, Jim Snyder, who in fact gave me this valuable local information, was very happy with his egg and eggplant sandwich.
Nuir is putting his degrees to good use. They appear to be estimating demand every day. There’s some iPhone based ordering and tracking technology that updates sales figures every day. And they have a great marketing/information dissemination system via their website. So, they make it into the media. Hopefully, a Kellogg student will do something similar by the time I have to return.
Cheap Talk 
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September 26, 2009 at 1:16 pm
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I love this. I feel like sometimes we get too caught up in thinking that a business has to be highbrow or techy or whatever else in order to create value, especially when they ar founded by people with such impressive “pedigrees” as Nuir’s. Nuir is taking a very traditional business and creating value by (seemingly) doing it better, and that should be applauded just as much as the business that comes up with the newest esoteric scientific discovery.
As an MIT undergrad and Harvard grad student, I only wish that I had thought of the idea first, since it sounds like a lot of fun. 🙂 Maybe I’ll hop on down to MIT and check it out…
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