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Buy tickets starting at 10AM at NUSports.com for the games against Ohio State on Oct 5 and Michigan on Nov 16.  We have added bidding this season:  you may submit a bid below the current auction price and you will receive tickets if and when the price falls to your bid level.  Here is an older post about Purple Pricing with some more information.

As we prepare to take Purple Pricing to the next level we are looking to hire a developer to help us build the software that will implement our Fan-Friendly pricing mechanism on a large scale. We need someone with experience building an engaging front-end that interfaces seamlessly with the variety of back-end ticketing systems being used by venues and teams. Scalability is a big part of it. And we plan to launch it with the upcoming college football and basketball seasons so its a relatively short horizon. If you are interested please contact us by email with your background/experience or otherwise please pass on this message to anyone who might be a good fit.

We, Jeff and Sandeep, are working with Northwestern Sports to launch what we think is going to be a revolutionary way to sell tickets to sporting events (and someday theatre, concerts, and restaurants…). Starting today it is in effect for two upcoming Mens’ Basketball games: The February 28 game against Ohio State and the March 7 game against Penn State.

We are using a system which could roughly be described as a uniform price multi-unit Dutch Auction. In simpler terms we are setting an initial price and allowing prices to gradually fall until either the game sells out or we hit our target price. Thus we are implementing a form of dynamic pricing but unlike most systems used by other venues our prices are determined by demand not by some mysterious algorithm.

But here is the key feature of our pricing system:  as prices fall, you are guaranteed to pay the lowest price you could have got by delaying your purchase. That is, regardless of what price is listed at the time you reserve your seat, the price you will actually pay is the final price.

What that means is that fans have no reason to wait around and watch the price changes and try to time their purchases to get the best possible deal. We take care of that for you.

It also removes another common gripe with dynamic pricing, different people paying different prices for the same seats. Our system is fair: since everyone pays the lowest price, everyone will be paying the same price.

We explain all of the details in the video below. If you have any questions please ask them in the comments and we will try to answer them.

purple pricing

The system is live right now at NUSports.com.  Support common-sense pricing by heading over there now and getting your tickets for either NU v Ohio State on Feb 28 or NU v Penn State on March 7.

And Go ‘Cats!

Update:  Price alerts are now available. You may send email to wildcatmarketing@northwestern.edu to be notified when prices fall. (And if you just want to know when prices reach some target p, put that in your message.)

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