It’s clear that lots of sports franchises suffer from suboptimal ticket-pricing schemes. Between games that feature many empty seats, games that sell out entirely, and the ability of scalpers to obtain profits on the secondary market, money is obviously being left on the table. The University of Minnesota is trying an interesting idea with its new Golden Ticket pricing concept that for $75 lets you attend all nine Big Ten men’s basketball matchups.
But with a catch.
The catch is that if you go to a game and Minnesota loses, then your pass expires.
The idea is that demand is low for games against weak opponents so Golden Ticket holders will fill the empty seats. They will find it too risky to attend the games against strong opponents freeing up supply to accomodate the increased demand for those games.
Coonskin curl: Mark Witte.