In basketball the team benches are near the baskets on opposite sides of the half court line. The coaches roam their respective halves of the court shouting directions to their team.
As in other sports the teams switch sides at halftime but the benches stay where they were. That means that for half of the game the coaches are directing their defenses and for the other half they are directing their offenses.
If coaching helps then we should see more scoring in the half where the offenses are receiving direction.
This could easily be tested.