You receive a notice in the mail reminding you that your subscription to Food and Wine Magazine is about to expire.  Don’t miss out on everything you have come to love about Food and Wine Magazine, renew today!

I received one of these last week.  Thing is, I don’t subscribe to Food and Wine Magazine and I never have.  Still, for the briefest moments I think I did start to worry that I would miss out on everything I love about it.

In the end, I didn’t “renew” but I would bet that lots of people do.

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